Marketing Specialist

Join a team where data, creativity, and customer experience come together to drive meaningful growth.

We are looking for a Marketing Specialist to lead paid media performance across Asia Pacific. In this role, you will own the full digital funnel—from acquisition through to conversion—ensuring campaigns are insight-led, accurately tracked, and continuously optimised to deliver measurable impact.

You will collaborate across marketing, sales, and technology teams to elevate performance standards and create seamless, high-converting digital experiences.

How You'll Shine

Driving Paid Media Performance

• Plan and manage campaigns across Google Ads, Meta, TikTok, YouTube, and display channels

• Optimise bids, budgets, audiences, and creative to improve efficiency and maximise return

• Monitor performance closely and take timely action to maintain momentum and results

• Lead ongoing testing to refine strategy and unlock new growth opportunities

Building Strong Data Foundations

• Own Google Tag Manager, ensuring accurate and reliable tracking implementation

• Design event-based tracking to capture meaningful customer interactions

• Manage GA4 configuration, audiences, and performance analysis

• Maintain data quality through regular audits and continuous improvement

Turning Data into Insight

• Develop dashboards in Looker Studio that bring together key performance data

• Analyse attribution across channels to guide investment decisions

• Deliver regular reporting with clear, actionable insights for stakeholders

Optimising the Customer Journey

• Create and refine landing pages to improve conversion outcomes

• Execute structured CRO testing across design, messaging, and user experience

• Use behavioural insights to identify friction points and enhance engagement

Working Across Teams

• Partner with internal stakeholders to align on campaign goals and execution

• Support broader digital initiatives, including SEO and CRM activities

• Contribute ideas, share insights, and identify opportunities to innovate

What You'll Bring

• 2–4 years’ experience in digital performance marketing

• Strong hands-on expertise in Google Ads and Meta Ads Manager (TikTok advantageous)

• Working knowledge of Google Tag Manager and GA4

• Experience building dashboards and working with data visualisation tools (e.g. Looker Studio)

• Familiarity with CRM platforms such as HubSpot or Salesforce

• Understanding of landing page optimisation, CRO, and SEO fundamentals

• Strong analytical skills with attention to detail and a focus on outcomes

Who You Are

• You think beyond the numbers—connecting data to real business impact

• You take a test-and-learn approach, always looking for ways to improve

• You are collaborative and proactive, contributing to team success

• You stay adaptable and solution-focused in a fast-moving environment

• You take ownership and follow through—delivering with purpose and accountability

Why Join Us?

You’ll be part of a team that values precision, curiosity, and continuous improvement, where your work directly contributes to business performance and customer experience across the region.