The Marketing Trainer is responsible for the delivery of marketing training related programs throughout the Northern California region. This role delivers training for both New Hire marketers for In-House marketers, Virtual Marketing and existing marketing reps for the assigned area. The trainer will facilitate core programs and initiative driven programs, while partnering with the site marketing leadership team and sales leadership teams to ensure efforts meet and exceed budgeted marketing goals.
The Marketing Trainer is also responsible for providing weekly trainings for underperforming associates, working shifts if needed at the marketing desk to ensure tour flow expectations are met. This position is hands on. The right candidate will have a strong partnership with the marketing managers and Directors to ensure performance standards are met. This role will become the SME’s (subject matter experts) for the Journey system and will assist with managing usage and training. Trainers also will be promoting site and corporate contests, promotions, as well as Club Elite. There will be a partnership with the site sales trainer to coordinate on new tools, rollouts, presentations, and drive consistency in message from the marketer to the sales floor. This role, in partnership with the marketing managers and Directors will ensure the marketing team is compliant with all required trainings and Quality Assurance Audit Standards.
Essential Job Functions
1- Conducts New Employee Marketing training through the first 90 days of production and initiative driven programs. Focus is on product knowledge, effective marketing strategies, customer service, quality, compliance, and productivity. Utilizes company training program called Passport Blueprint as the main source to conduct training courses. Work side-by-side with new hires at their marketing locations after graduating from the training class. Travel is a requirement.
2- Partner with site marketing leadership and recruiting to assess new hire on boarding and performance of new hires, ensuring that new hires are achieving expected performance levels at or above the budgeted threshold within 90 days. Also assess broader opportunities relating to current marketing associate performance, marketing processes and a desired follow through to affect and implement positive change. Supports the performance management process by providing weekly trainings to any underperforming marketer. Tracks marketer performance and run reports to be utilized for performance management purposes.
3- Serves as an active marketing partner working shifts at each location to support operations (if not in training class). Inspects processes and presentation quality at marketing locations. Help ensure QA audit standards are maintained and required courses are consistently maintained. Provide coverage, if needed, at Tour Reception to greet guests and inspect quality of tour flow.
4- Partner with the site sales trainer(s), marketing and sales leaders to create consistent presentation, tools, rollouts and processes. Ensure a consistent experience from marketing to the sales floor.
5- Assist with recruiting talent and building a strong pipeline for future needs
Scope/Financial Responsibility
Describe quantifiable measures that will help define the value of the position. Examples include size of budget, business metrics, etc. Also, describe the impact on revenue, profit or expenses by stating activities that could affect financial results of the site.
Cost savings on recruiting and hiring due to increased employee retention
Incremental increase in tour flow due to structured, dedicated training process and focus on on-going training and coverage at the marketing locations, ultimately increasing revenue
Positioning guest with the correct mindset on the sales experience can increase sales efficiencies and drive profit.
Travel Requirements
·Depending on needs, up to and beyond 50% at certain times. Daily schedule will also be varied and includes weekends.
Competencies:
Minimum Requirements and Qualifications
Education- High School diploma or equivalent, college preferred.
Training requirements- licenses, programs or certificates required in the state where you will be working
Knowledge and skills
Strong working knowledge of all Wyndham Vacation Clubs, CW, WbW, Shell marketing programs, processes, and procedures
Ability to deliver training to diverse groups of staff. Knowledge of adult learning principles, and ability to instruct classroom modules
Ability to communicate clearly, and professionally, both one on one, and in group presentations
Must possess effective writing and listening skills
Ability to use appropriate interpersonal styles and methods to reduce tension or conflict, relate positively to people in stressful situations, and remain calm under pressure, all the while putting the customer first!
Ability to address multiple demands and adjust style and approach to suit situations that involve rapidly changing tasks, shifting priorities, simultaneous demands, or transitions into new assignments
Able to make timely and sound decisions, understanding the impact and implications and providing feedback on outcomes
Willing to take extra measures and independent action to solve problems and get work done when the situation calls for it while holding self and others accountable
Skill in working as part of a team, collaborating with colleagues, establishing rapport, and gaining the trust of others
Able to drive results, mentoring, motivating and guiding others toward both individual and organization goals and to fulfill the shared vision
Technical Skills
Proficient in Microsoft Office
Knowledgeable with Apple technology (iPads)
Experience operating audio/visual equipment
Job Experience
Unless there is a legal requirement, experience will be accepted for the education requirement.
Complexity
Level of decision-making authority (nature and scope of decision-making, extent to which independent action is taken)
Schedule training classes and prepare agendas
Determine opportunities and develop strategic actions to lift tour flow and provide training and leadership coverage where needed
Ability to hold marketing team accountable to established policies and procedures
Level of autonomy
The impact of his/her decision on the organization
Engagement in the training process and team needs will lift tour flow, guest positioning with correct expectations of experience can lift sales, ultimately driving profit.
Identifying and developing leaders will help sustain future growth for the company
Supervisory responsibility:
Organizational Relationships
Regularly interacts with marketing associates, Guests, Owners, sales operations reporting out to site and regional leadership team, Recruiting and Human Resources.
Work Environment
Equipment used: