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SR Exec, Marketing

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SR Exec, Marketing

  • Pine Valley, Bangalore, Karnataka, India, 560 071
  • Full Time
  • Panorama

Put the World on Vacation

At Panorama our mission is simple: to put the world on vacation. As the world’s foremost membership travel business and part of Travel + Leisure Co., we bring a broader perspective through our brands, including RCI, the largest vacation exchange company, 7Across, Love Home Swap, the Registry Collection, @Work International, and the Alliance Reservations Network. Together we’re shaping the future of the travel industry as we deliver new vacation possibilities.

The primary purpose of this role is online channel management and social media management.

  • Website (www.rci.com) and social media management
  • Manage (Create, deploy & Track) Email campaigns
  • Complete ownership of online and email reports
  • Building rich content and marketing blogs on the website / social media.
  • Content Management system (content upload and updation)
  • UAT – Testing of website and different projects and report the defect.
  • Timely review of website / social media and rectify the defects if found.
  • Strategize to increase overall traffic to online channel & online transaction.
  • Planning and Execution of On-line campaigns
  • Analysis, Track ROI of On-line campaigns
  • Member surveys to induce online shift
  • Supporting marketing manager in day to day operations
  • Any other task or assignment the manager may assign.

QUALIFICATIONS/EDUCATION REQUIRED

            Graduation / Post Graduate in Marketing Management with minimum 5 yrs of work experience

KNOWLEDGE, SKILLS & EXPERIENCE

  • At least 5 years’ experience in managing Website’s and On-line Marketing.
  • Should have proven track record of successfully managing and delivering online marketing objectives.
  • 4 to 6 years of experience in delivering CMS (Content Management System)-based website projects. Experience with Teamsite or AEM (Adobe Experience Manager) is a plus
  • UAT - Hands-on experience on test planning/test strategy, defect validation, sending status reports. Testing tool: JIRA
  • Ability to understand the impact of content and assets in the design layouts. Ability to coordinate with various teams to deliver the work included in a project.
  • Experience in analytical work with online tools such as Google Analytics
  • Conceive, create and execute online branding and innovative social media marketing content through Facebook, LinkedIn, Instagram, Blogs, and other social media platforms.
  • Planning and execution of paid campaigns across different social media platform
  • Past experience with email marketing, lead nurturing, marketing automation. Experience in Salesforce Marketing cloud is a plus
  • Knowledge of HTML (Hypertext Mark-up Language) & CSS (Cascading style sheet)
  • Experience with entry level Photoshop or the desire to learn
  • Excellent project management and organizational skills, with the ability to drive and implement ideas in a changing environment. Experience in JIRA is a plus.
  • Knowledge of latest online technology.

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-33815

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