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Marketing Executive

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Marketing Executive

  • Haylock House, Kettering Parkway, Kettering, Northamptonshire, United Kingdom, NN15 6EY
  • Full Time
  • Panorama

Put the World on Vacation

At Panorama our mission is simple: to put the world on vacation. As the world’s foremost membership travel business and part of Travel + Leisure Co., we bring a broader perspective through our brands, including RCI, the largest vacation exchange company, 7Across, Love Home Swap, the Registry Collection, @Work International, and the Alliance Reservations Network. Together we’re shaping the future of the travel industry as we deliver new vacation possibilities.

7Across - Marketing Executive (Kettering, UK) 12 month contract

Are you passionate about digital marketing and want to join a global travel brand to build an engaging European community of travel enthusiasts? The 7Across Marketing Executive is a unique opportunity to discover your next adventure, with the goal of helping our EME members ‘Get Your Travel On’. 7Across is part of the Panorama family of membership travel brands at Travel + Leisure (formerly Wyndham Destinations), providing enhanced global travel options for the next generation of timeshare owners, focusing on simplicity, transparency, and value. 

This position manages all aspects of member facing marketing communications for the European market. You will be successful in this role if you have a passion for marketing, travel, connecting with our members and proactively finding new and creative ways to engage with our members. Here is what you will be doing:

  • Collaborate with the data analytics, marketing technologies and revenue management teams to design, create and implement a strategy to increase member propensity, with email and social campaigns built to support revenue and transactional goals. 
  • Develop recommendations and campaigns to reach existing members customers through email, social media, search and digital campaigns across desktop and mobile - including creative and messaging strategy.
  •  Drive engagement for our EME Facebook community.
  • Monitor social media trends for travel content, member engagement and new member acquisition to find opportunities to tie back to our business.
  • Use your creativity, wit and passion for travel, to copy write for email/social posts, in line with our fun, bold and forward-looking brand guidelines and tone of voice.
  • Support global Member Acquisition Manager with direct-to-consumer (DTC) digital acquisition marketing strategy to ensure that member acquisition objectives are met.
  • Ensure brand guidelines are followed in your region to ensure we have a consistent personality, tone, visual and verbal tone across the EME region.
  • Collaborate with our global creative lead to create brand marketing creative and to always discuss and request new creative executions that will further engage our members and drive our business.
  • Manage member promotions in the EME region, collaborating internally on strategy and approvals, while building out promo codes in our global system.
  • Monitor, optimize, and report campaign performance on an on-going basis to ensure the EME region is exceeding member propensity and acquisition goals.
  • Operate within budget parameters agreed with the Head of 7Across operations provide regular status updates

To be successful you will possess/demonstrate:

  • Bachelor’s degree, preferably in Marketing or a related consumer engagement field.
  • Digital marketing experience in a member/consumer facing role.
  • Direct experience managing social media for a consumer/member-facing brand (focus on Facebook and Instagram)
  • Ability to be a self-starter and comfortable working in a remote and regional team structure.
  • Background in hospitality/travel is a plus.
  • A flair for copying writing

If this role sounds exciting, we would love to meet you. 2021 is off to a strong start for 7Across and we will continue the growth in the second half of the year. Are you ready to join us on this adventure?

Would also consider 30 hours per week

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-29786

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