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Marketing Campaigns Manager - Indonesia

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Marketing Campaigns Manager - Indonesia

  • Wisma Staco, 12th Floor, Jakarta, Jakarta Raya, Indonesia, 12870
  • Full Time
  • Wyndham Destinations

Put the World on Vacation

 

At Wyndham Destinations our mission is simple: to put the world on vacation. With a spirit of caring, creativity and fun, our teams help families and friends create memories that last a lifetime. As the world’s largest vacation ownership company and part of Travel + Leisure Co., we’re shaping the future of the travel industry.

LOCATION:

Jakarta, Indonesia

PRIMARY OBJECTIVES:

As the Marketing Campaigns Manager, this role will develop and implement strategic marketing plans that drive profitability and sustainable growth for the vacation ownership business - Innovative Holiday Club by Club Wyndham.

This opportunity is ideal for an individual with significant experience in marketing, with the added bonus of experience in digital marketing including social ads, SEO & SEM, content creation and conversion tactics.  

They will be responsible for developing strong marketing campaigns that deliver business objectives for lead generation and guest tours for the sales teams to convert into new vaction ownership members. They will work in a fast paced environment with high business targets to be met through creative soltions. They will be held accountable for maintaining high brand standards and positively contributing to the IHC brand reputation. They will be responsible for the end to end process of all IHC frontline marketing activities including market research, marketing campaigns, lead and tour generation for call centres, and customer communications.

PRINCIPAL RESPONSIBILITIES: (Include but not limited to :)

Main Responsibilities

  • Actively develop new marketing campaigns that meet business KPIs for lead generation with a suitable Cost per Lead (CPL) and lead quantity as determined by call centres.
  • Continually analyse marketing campaign performance to optimize marketing spend providing a high ROI on all activities.
  • Create strong marketing collateral and content that meet brand guidelines while achieving desired results.
  • Work collaboratively with all marketing teams to ensure knowledge and best practice is shared.
  • Build and enhance customer relationships through joint business plans, understanding customer business drivers, foreseeing future needs and providing win/win solutions.
  • Develop and maintain an active pipeline of marketing activities for short term, mid-term and long term growth.
  • Develop tailor-made and innovative marketing strategies and tactics for identifying, cultivating, soliciting and stewarding a portfolio of marketing campaigns that utilize an array of marketing channels.
  • Strategically target new audiences based on prospensity to purchase the IHC vacation ownership product.
  • Work closely with member service teams to implement strong member referral campaigns that deliver high quality guests while not disturbing the existing relationships with members.
  • Prepare and present proposals to stakeholders that improve customer experiences from a marketing perspective including visitor interactions, system improvements, and to achieve an overall high level of memorable experiences to our guests and members.
  • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
  • Attend industry functions as necessary, and provide feedback and information on market trends

Innovation & Project Coordination:

  • Display innovation through inspiring, creating and improving processes and products. 
  • Assist IHC Marketing Director with administration and coordination of marketing collateral, campaigns and projects.

Leadership:

  • Display leadership values by ensuring effective communication and respecting your peers and managers.  Support others within the team and empower each other wherever possible. 
  • Show integrity in all aspects of the position by doing the right thing, taking responsibility and delivering on the promise. 
  • Display a Count On Me! service to all internal and external parties. 
  • Adhere to all policies and procedures relating to Workplace Health and Safety ensuring the safety of yourself and all other people who may be effected by your conduct in the workplace

KEY POSITION CRITERIA:

  • A minimum of 3 years related experience with proven expertise in marketing.
  • Experience with design and implementation of business development strategy with a high level of technical and professional skill and knowledge in marketing programs and strategy.
  • Experience using a variety of Marketing platforms including Facebook Business Manager, Google Ads, basic website html coding, design programs (Adobe / Canva), and Microsoft programs (Word, Excel, Powerpoint). Added bonus if experience using Salesforce or Merlin CRM.  
  • Excellent interpersonal skills, including persuasive abilities, effective listening, diplomacy and tact, team-playing with demonstrated success in dealing with corporates.
  • Excellent organizational and communication skills both spoken and written. With a superb attention to detail.
  • Mature, charismatic personality possessing the style, stature, leadership and diplomacy required to work effectively with all teams, stakeholders and business leaders.
  • Ability to work independently but also operate efficiently and effectively within a collaborative team environment.
  • Experience in building compelling customer proposals, business reviews and plans
  • Ability to travel inter/ intra state and internationally when required.

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-33120

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