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Digital Marketing Manager

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Digital Marketing Manager

  • Central Location, Orlando, Florida, United States, 32821
  • Digital Marketing
  • Full Time
  • Travel + Leisure Co.

Put the World on Vacation

At Travel + Leisure Co. our mission is simple: to put the world on vacation. We turn vacation inspiration into exceptional travel experiences through nearly 20 of the world’s leading travel brands under Wyndham Destinations, Panorama, and Travel + Leisure Co. Together we’re shaping the future of the travel industry by creating new possibilities for vacationers. That’s part of what makes our work fun and interesting. Every day is a chance to learn something new and influence the global business. 

At Wyndham Destinations we know that digital is no longer a channel, it is the world we live in; a customer-controlled landscape where consumers can choose to engage at all hours or tune us out, hear what we say or listen to friends and social influencers.  With so many channels and so much content to compete against, influencing the 2022 consumer can be daunting. The companies that do it best are able to create a fully connected brand experience across spaces, places, and devices.  We’re seeking a dynamic, innovative, results-oriented Manager, Digital Marketing to lead the strategic development and technical implementation across our owner and lead generation business lines. The ideal candidate will be collaborative, efficient, analytical, solution-driven and self motivated to continually find ways to leverage our platforms and owned channles (email, SMS, direct mail, etc) to optimize and improve performance. He/she will also have experience building and executing digital marketing plans and delivering against agreed upon key performance indicators.

Reporting to the Director, Digital Marketing + Media, this manager will lead a team responsible for flawless execution of marketing campaigns leveraging owned channels such as email and SMS to both owner and prospect audiences. The desired candidate will have a strong technical background in Salesforce Marketing Cloud (SFMC) or similar platform and a deep understanding of customer experience & journey design and implementation. Candidate should have experience and knowledge of email/SMS campaign workflows, deliverability best practices, Journey Builder, Automation Studio, and deployment best practices. 

Job Duties and Responsibilities

Team Leadership / Development

  • Manage a team of professionals at varying levels maximizing productivity and retention supporting a “people first” culture
  • Serve as the internal expert and point person for SFMC providing guidance on technical items and sharing best practices with the team
  • Foster a culture of test and learn curiosity pushing innovation and ways for the team to think more broadly about leveraging owned channels (Email, SMS) communication
  • Develop the team ensuring everyone’s skillset (including this role’s) stays sharp and up-to-date on the latest technologies
  • Ensure the team and area is well represented and lead ways to optimize processes and workflow involving the team

Marketing Strategy + Execution

  • Develop, optimize and evolve lifecycle marketing strategies using CRM channels such as email, mobile and push to increase customer retention
  • Be able to work with other business units and share learnings / best practices with the desire to educate and drive results
  • Be the main POC for the organization on how to leverage SFMC to advance business objectives
  • Represent the digital marketing area on projects that integrate / intersect with SFMC
  • Strategically ideate ways to apply digital communication (Email, SMS) to deliver results
  • Look at best practices within and outside of our industry to apply to marketing campaigns
  • Understand our audiences / database and how to leverage effectively for marketing campaigns
  • Ensure flawless execution of owned marketing communications from SFMC (Email, SMS, etc)
  • Work closely with the data and analytics teams to identify key drivers of engagement as well as churn and take action to continually improve engagement and retention efforts 
  • Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer retention
  • Define critical KPIs to test and refine all communications continually optimizing results
  • Communicate key insights and findings to leadership and optimize programs based on data-driven analysis
  • Work collaboratively with the data and analytics teams on the segmentation of the database to establish the most effective targeting and personalization strategies
  • Stay up-to-date with the industry in everything from deliverability, to send frequency, to subject line best practices and best-in-class creative approaches
  • Report on campaigns and constantly review metrics to determine what is working and what can be improved
  • Work collaboratively across multiple disciplines to accomplish goals, including Brand, Digital, CRM, Legal, Billing, Club Ownership, Call Center, Resort Operations, Social, etc
  • Coordinate with the CRM team closely to manage and optimize email campaigns and push notification programs to drive engagement of existing owner and retention efforts to combat churn
  • In coordination with Product and Content teams, execute campaigns designed to increase personalization, engagement and retention on Owner Website and Apps
  • Work collaboratively with the analytics team on segmentation of the database to establish the most effective targeting and personalization strategies

Day-to-Day Contact for SFMC

  • Establish a roadmap for needed functionalities and share it out with SF
  • Understand the SFMC roadmap and influence the prioritization of new functionality to be delivered to T+L Co
  • Partner with SF to strategize and lead quarterly business reviews
  • Manage and oversee the contract, keeping track of usage

Travel Requirements

Travel required to work with platform vendors, agency partners and regional business partners to receive and provide training and support for prioritized business initiatives. – up to 10%

Minimum Requirements and Qualifications

  • Minimum of 5 years working in an Email Services Platform (Salesforce Marketing Cloud preferred or similar)
  • Minimum of 3 years managing and leading a team
  • Strong experience in email/mobile SMS campaign execution and/or related marketing and/or development experience, which could include a mix of architecture, design, and hands-on coding and hand-on use of Email Service Platforms (ESPs) or SMS Platforms
  • Experience with one or more enterprise level ESPs
  • Knowledge of data architectural & integration principles
  • Ability to accurately identify & isolate root cause of technical problems
  • Strong project management skills with the ability to juggle multiple priorities concurrently
  • Experience with building and validating HTML for email and SMS campaigns
  • Experience with SQL scripting for automated and triggered deployments, direct code requirements for IT partners, and managing QA/UAT testing
  • Experience sending and managing email communications through email service provider and mobile text messaging campaigns through an SMS platform (SalesForce Marketing Cloud) preferred.
  • Proven leadership ability, motivational skills and enthusiasm
  • Demonstrated technical experience in developing and implementing integrated marketing strategies across owned channels in a B2C environment
  • Passionate about engaging customers and building a strong retention business
  • Strong attention to detail and highly analytical
  • Excellent written and verbal communication skills
  • Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly
  • Ability to adapt to change and operate in a dynamic environment
  • Experience in managing vendor partners and serving as the single point of contact
  • Experience defining enterprise text/SMS, email, and other channel communication strategy, governance, and technology
  • A data-driven mindset with a curiosity to ideate and drive what's next
  • Willingness to prioritize SFMC Trailblazer certifications and encourage the team to do the same
  • The ability to leverage data and audiences to maximize impact of e-mail and SMS communications

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-45482

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