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Digital Marketing Manager, Loyalty & Affiliate (Hybrid)

Digital Marketing Manager, Loyalty & Affiliate (Hybrid)

  • Central Location, Orlando, Florida, United States, 32821
  • Digital Marketing
  • Full Time
  • Travel + Leisure Co.

Put the World on Vacation

At Travel + Leisure Co. our mission is simple: to put the world on vacation. We turn vacation inspiration into exceptional travel experiences through nearly 20 of the world’s leading travel brands under Wyndham Destinations, Panorama, and Travel + Leisure Co. Together we’re shaping the future of the travel industry by creating new possibilities for vacationers. That’s part of what makes our work fun and interesting. Every day is a chance to learn something new and influence the global business. 

Job Summary

The Manager for Loyalty and Affiliate Marketing will lead the strategic planning and development of all marketing initiatives supporting prospect acquisition, loyalty, and digital affiliate programs.

This role will work closely with other departments including Digital Marketing, Social Media, Analytics, Database Management, Product Development, Call Center, Finance, Legal, as well as the Global Rental Operations team (Yield, Sales, Distribution, Rental Services, and Operations) to develop these programs. Also responsible for effectively managing the budgets, program effectiveness measurements and return on investment for marketing programs developed.

Essential Job Functions

Responsibilities include, but are not limited to:

Strategic Planning and Partnering (30% of time)

  • Partner with various stakeholders to intake and align on business goals and KPI’s to build foundation for strategic plan including Owners Services and Sales & Marketing

  • Implement personalized loyalty product and oversee launch, enhancements, and vendor relationships

  • Lead loyalty program including UI/UX, vendor relationship and offer strategies to drive revenue and lead generation

  • Launch Extra Holidays gift card program (Retail/Digital) and lead sales strategy and communication plan

  • Conceptualize and manage development of strategic campaigns and partner with internal teams to drive programs across various digital channels while maximizing results to meet targeted KPIs.

  • Manage development of campaign communications, contact strategy, and resort operational support to maximize customer experiences, product engagement and usage,

  • Manage affiliate lead generation strategies, data capture solutions and back-end integration of lead capture

  • Translate strategic opportunities into an annual calendar of Marketing and Communications Initiatives and meet with internal partner groups to ensure support buy-in.

  • Implement digital analytics across various mediums to gain customer insights and provide partners with necessary data for optimized decision making.

  • Manage and report on programs in terms of key drivers such as leads generated, cost reductions, lead conversions, subscription usage, bookings/reservations, package sales, tours generated, arrivals and ROI generated.

Marketing Development (50%)

  • Manage the design and development of all consumer facing marketing programs and campaigns that will drive incremental revenue from lead generation, media buys, SEO/PPC, email, mobile, and social platforms

  • Lead affiliate marketing strategy including placements, pricing, offers and optimizations as well competitive research, knowledge and opportunities within the digital affiliate universe.

  • Lead and execute loyalty program marketing through partnerships opportunities and Extra Holidays

  • Audit, analyze, monitor and report on performance metric results, findings and adjust as necessary to maximize key drivers/indicators that will help translate highly detailed data into actionable business insights and financial results.

  • Outline all project requirements and provide design direction for internal and external partners for email development, web content and asset, paid digital, print, direct mail and video content

  • Manage marketing projects to ensure deadlines and goals are met.

  • Manage marketing programs through partner approval, legal submission/review, and IT/Security review.

  • Develop departmental presentations and corporate communications.

  • Provide reports and feedback to senior leaders on direction and effects to key drivers.

Client/Vendor Management (20% of time)

  • Work closely with internal partners to understand their processes/business, identify marketing opportunities, and become a critical support element to the success of their operations

  • Partner with internal and external partners to manage loyalty strategy around SEO, pay per click programs and digital/media buys

  • Partner with internal teams to maintain email and mobile/SMS infrastructure including data segmentation/targeting, compliance, data transfer/capture, vendor management, policy development and creation of best practices.

  • Work with internal teams to manage online lead generation infrastructure include data security

  • Partner with database teams to define targeted data sets and align campaigns and reporting

  • Serve as a primary contact with web partners on all enhancements, resource allocation and site improvements as needed

  • Manage outsourced projects to ensure efficiency, cost savings and accurate messaging/branding.

  • Partner and manage relationship with key external vendors.

  • Attend industry trade shows, conferences and training as needed.

  • Performs other duties as needed

Travel Requirements

  • Domestic travel within the US and Caribbean is required less than 10% of the time.

Minimum Requirements and Qualifications

Education

  • Bachelor’s Degree in related field

Training requirements

  • None

Knowledge and skills

  • Experience leading e-commerce and acquisition marketing strategy to achieve goals

  • Experience with customer loyalty program and reward strategy

  • Understanding of digital, affiliate and social marketing landscape

  • Strong understanding of database marketing and target marketing based on historical data and trend analysis.

  • Experience working successfully across teams in a matrixed corporate environment

  • Previous experience with a timeshare, vacation rental, hospitality or online travel agency a plus

  • Self-starter with ability to achieve stretch goals in a fast-paced startup environment

  • Ability to work effectively across teams globally to achieve results

  • Excellent verbal and written communication, with strong presentation skills

  • Analytical mindset with the ability to use results to drive change

  • Excellent organizational skills with ability to consistently meet deadlines

  • Proven ability to plan and manage budgets

  • Must be results driven, enjoy problem solving and passionate about being challenged

Technical Skills

  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Teams, and Outlook) and call center

Job experience

  • 5+ years of marketing experience including digital marketing, social media, direct mail and print.

  • 3+ years of loyalty and/or affiliate marketing experience with demonstrated success and growth.

  • 3+ years of experience managing vendor partnerships and/or direct reports.

Unless there is a legal requirement, experience will be accepted for the education requirement.

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-52305

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