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Conversion Rate Optimization Manager (Hybrid)

Conversion Rate Optimization Manager (Hybrid)

  • Central Location, Orlando, Florida, United States, 32821
  • Digital Marketing
  • Full Time
  • Travel + Leisure Co.

Put the World on Vacation

At Travel + Leisure Co. our mission is simple: to put the world on vacation. We turn vacation inspiration into exceptional travel experiences through nearly 20 of the world’s leading travel brands under Wyndham Destinations, Panorama, and Travel + Leisure Co. Together we’re shaping the future of the travel industry by creating new possibilities for vacationers. That’s part of what makes our work fun and interesting. Every day is a chance to learn something new and influence the global business. 

The Manager, Conversion Rate Optimization will lead a high performing team responsible for the continuous improvement of the organizations web properties through experimentation and personalization. This key role will partner with cross-functional leaders to develop the people, process, technology and strategy required to continually iterate towards highly performant digital funnels. You will be responsible for educating the organization on testing best practices and evangelizing a culture of data-driven decision making.

Responsibilities include, but are not limited to: 

  • Collaborate with stakeholders to develop a roadmap of cross-channel experiments rooted in user research and analysis.
  • Lead the full experimentation pipeline including ideation, analysis, research, wire framing and development.
  • Report on testing outcomes ensuring we reach statistically significant insights that inform future web and marketing enhancements.
  • Own and evolve our CRO technology platforms including Google Tag Manager, Google Analytics, Full Story and Adobe Target.
  • Create a culture of testing through the education and evangelization of personalization tactics throughout the organization
  • Lead and mentor a high performing team of analysts.

Requirements and Qualifications  

  Education  

  • Bachelor’s Degree in quantitative fields  

Knowledge and skills   

  • Expert understanding background in A/B and Multivariate testing.
  • Expert understanding of tag management best practices.
  • Strong communication, relationship building and presentation skills.
  • Strong understanding of digital analytics and data visualization techniques.
  • Strong ability of UX and CRO best practices.
  • Strong understanding of front-end development.
  • Strong ability to lead and mentor

  

  Technical Skills  

  • Front-end development – HTML, CSS, JS
  • Tag Management – Google Tag Manager preferred.
  • Digital Analytics – Google Analytics, Full Story etc.
  • Project Management Tools – Jira preferred.
  • Data Visualization – Power BI preferred

Job experience   

  • 6+ years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects 
  • 6+ years’ experience implementing cross-channel testing and/or personalization strategies 
  • 3+ years’ leading a team

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-55379

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