We Put the World on Vacation

At Travel + Leisure Co., our mission is simple: to put the world on vacation. With a focus on vacation ownership, travel memberships, and exchange programs, we’re shaping the future of leisure travel by creating new possibilities for vacationers. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Content Marketing Manager is an enterprising brand creative lead who has phenomenal vision and a knack for creative concepts and action-driven marketing copy. In this role, you’ll incubate and generate original ideas and storytelling across our nearly 20 travel brands to help drive brand awareness, revenue, and customer retention.

The Content Marketing Manager will oversee the development of our brands’ tone of voice. This person will translate creative briefs to guide successful promotional copywriting which aligns flawlessly with our demand generation, social media, and SEO efforts.

To be successful in this role, the Content Marketing Manager must be an astute visionary, savvy copy architect, confident decision-maker, digital pro, and thoughtful collaborator. This creative lead reports to the Publishing Director, but day-to-day will work lock-step with designers, brand management, social media, digital marketing, and other key internal stakeholders, serving as the conduit between content, brand strategy, and the creative studio.

How You'll Shine:

Drives the execution of creative concepts and copywriting through multiple integrated channels including email, web, social media, video and other customer-focused deliverables for our nearly 20 global brands

• Ideates and delivers creative concepts with innovative and emotive messaging that inspires customer action, engagement, and loyalty

• Safeguards the integrity of our various global brands throughout marketing campaigns and creative ideas in a way that maintains each one’s distinct positioning and verbal identity

• Identifies our brands’ verbal identities and ensures the tone of voice for all branded channels and materials are consistent with what’s set by content strategies

• Assists with creative and innovative messaging for enterprise pitch decks with various concepts

• Engages key stakeholders to guarantee alignment around key customer initiatives and collaborates with designers, brand managers, and other partners to deliver strong copy that meets our strategic and tactical goals

Maps and delivers verbal identities and campaign messaging for programs, products, and company initiatives or affiliations

• Develops verbal identities that distinguish our brands in the market, adapting to needs across media and creating brand voice for consistency in messaging across platforms

• Orchestrates verbal identities and key message documents and guides copywriting best practices in order to deliver the best marketing content solutions which align with business strategies and objectives

• Effectively communicates and presents concepts and other messaging projects to various internal and external audiences

• Leverages customer data and analytics to create audience personas and guide creative brainstorms and marketing positioning 

• Motivates other creative studio members in a way that fosters innovative concepts and keeps the evolving and expanding digital space top of mind 

What You'll Bring:

• BA in Content Marketing, Digital Marketing, or Communications

• Expert knowledge and understanding of content execution within social media, web, digital, and traditional platforms

• Expert knowledge of brand positioning and architecture as well as integrated content marketing

• Ability to interpret briefs and communications plans to construct creative concepts aligned to the strategic direction set by the department 

• Organizational skills that include ability to confidently and gracefully prioritize multiple projects under time constraints

• Comfortable presenting ideation and creative concepting to internal groups across various departments and levels within the business

• Expert knowledge of digital content space, Associated Press style, social media strategies, and integrated marketing

• Experience in Adobe Creative Suite, Apple programs, Microsoft Office Suite

• Experience in the implementation of brand architecture including voice and tone as well as website publishing, UX, QA, SEO, and metadata 

• 7+ years leadership experience in media, publishing, brand, creative agency, or an in-house agency 

• 10% travel for various video shoots, conferences, and other travel industry needs

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program
• Employee Assistance Program
• Pet Insurance

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.