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Brand Manager

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Brand Manager

  • Central Location, Orlando, Florida, United States, 32821
  • Brand Management - General
  • Full Time
  • Travel + Leisure Co.

Put the World on Vacation

At Travel + Leisure Co. our mission is simple: to put the world on vacation. We turn vacation inspiration into exceptional travel experiences through nearly 20 of the world’s leading travel brands under Wyndham Destinations, Panorama, and Travel + Leisure Co. Together we’re shaping the future of the travel industry by creating new possibilities for vacationers. That’s part of what makes our work fun and interesting. Every day is a chance to learn something new and influence the global business. 

Wyndham Destinations is the largest vacation ownership company in the world with 230 vacation club resort locations across the globe. Defined by a culture that values inclusion & diversity and prides itself on delivering hospitality with heart, the company provides outstanding vacation experiences to nearly 880,000 owner families.

If you are a dynamic, creative brand champion who wants to help us take our globally recognized brands to the next level and change the face of travel in the process we want to talk to you. The Brand Strategy group has an opening for a Brand Manager which will be responsible for helping to shape and execute the brand strategy for our consumer travel products and enhance the vacation ownership experience for our club brands.

The Brand Manager will participate in the development and maintenance of the brand vision and strategy. This enthusiastic, collaborative, creative thinker will lead the day-to-day execution of brand marketing plans and the tactics necessary to deliver against agreed upon goals. She/he should have superior communication and organization skills, and can effectively handle a multitude of priority tasks in a fast-paced environment. She/he will act as point of contact with various internal business partners as well as external agencies to facilitate creative needs, provide feedback, and ensure deliverables meet assigned deadlines.

Previous experience developing and maintaining recognized brands is a must.  Experience working at or with agencies across multiple types of media is required.

Responsibilities include, but are not limited to:

Establish and Execute on Brand Management Strategy

  • Assists in defining and overseeing the maintenance of the brands for customers and associates including USP/value proposition, customer experience, tone of voice, brand promise and consistency across all channels.

  • Develops Integrated Communication Plans in partnership with Digital Marketing, Creative, Content and external agency teams designed to best achieve partner business objectives.

  • Produces strategic creative briefs that logically tie to impactful customer insights leading to best-in-class creative work.

  • Responsible for overall development of creative and collateral materials to support business objectives and ensure adherence to the brand guidelines.

  • Ensures appropriate and timely information is distributed to all relevant parties regarding project status and collaborates with cross-functional team(s) on a regular basis.

  • Demonstrates project management skills by seeing projects through to completion; working with both internal or external creative teams and cross-functional stakeholders.

  • Champions internal brand integration through effective communication, excellence in project management and elevation of the importance of brand integrity.

Executive Stakeholder Management

  • Work with Division and Department leaders to socialize/operationalize brand strategies throughout the organization’s key functions to align with business objectives, product-marketing strategies, risk management issues, and the creation of brand ambassadors throughout the organization.

  • Develops strong, positive relationships with key internal business partners and senior management

  • Ability to influence culture. A strong mentor and collaborator across disciplines.

Communication, Planning and Management of Multi-Discipline Initiatives

  • Assists in development of annual marketing program budgets and maintains tracking and reporting of key budget operational processes and reports throughout the year.

  • Assists in developing and maintaining scorecard processes and reports throughout the year.

  • Report insights about trends that impact brand-positioning performance: industry, market, competitor, and customer.

  • Ability to present work and pitch recommendations to senior leadership on performance, process, and innovative ideas.

Requirements and Qualifications

Education

  • BA in Communications, Marketing or related field.  

Knowledge and skills

  • Understanding of branding practices and structure.

  • Ability to articulate clear and concise creative direction and feedback.

  • Adept project management abilities.

  • Can confidently and gracefully prioritize multiple projects under time constraints and within an assigned budget.

  • Excellent verbal, written and presentation skills.

  • Passionate attitude with willingness and enthusiasm to own your own growth.

  • Comfortable engaging and influencing strong personalities at all levels of the organization.

  • Exhibits a passion for process and detail orientation.

  • Understands and embraces servant leadership.

Technical Skills

  • Microsoft Word, Excel, PowerPoint, Adobe Creative Suite, Apple Keynote, Project Management Software

Job experience

  • 5-7+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

  • Prior experience within travel & hospitality a plus.

  • Experience presenting to all levels throughout an organization.

  • Knowledge of marketing, all forms of advertising, and digital experiences.

  • Understanding of related creative tracks: user experience, copywriting and content strategy.

  • Proven client-facing role experience working with teams on large scale, long-term projects.

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-46261

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