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Marketing Director - Asia

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Marketing Director - Asia

  • Wisma Staco, 12th Floor, Jakarta, Jakarta Raya, Indonesia, 12870
  • 九段北, Chiyoda-Ku, Tokyo, Japan, 102-0073
  • 3 Phillip Street, #08-03/04, Singapore, Central Singapore, 048692
  • Wyndham Bangkok Menam Riverside, Bangkok, Thailand, 10120
  • Full Time
  • Wyndham Destinations

Put the World on Vacation

 

At Wyndham Destinations our mission is simple: to put the world on vacation. With a spirit of caring, creativity and fun, our teams help families and friends create memories that last a lifetime. As the world’s largest vacation ownership company and part of Travel + Leisure Co., we’re shaping the future of the travel industry.

IHC Marketing Director – Asia

POSITION REPORTS TO:

Marketing Director Asia Pacific

Area Vice President Sales

POSITIONS REPORTING TO THIS POSITION:

Strategic Partnerships Manager – Thailand

Campaign Manager – Thailand

Strategic Partnerships Manager – Indonesia (to be hired)

Campaign Manager – Indonesia (to be hired)

Marketing Manager – Japan (to be hired)

KEY RELATIONSHIPS:

Internal teams – Marketing, sales, call centres & resorts

External clients / partners and suppliers

LOCATION:

Asia – Indonesia, Thailand, Singapore, other

PRIMARY OBJECTIVES:

As the IHC Marketing Director, this role will develop and implement strategic marketing and partnership business plans that drive profitability and sustainable growth for the vacation ownership business - Innovative Holiday Club by Club Wyndham.

This opportunity is ideal for an individual with significant experience in marketing, with the added bonus of experience in strategic partnerships, digital marketing and business development. They will be responsible for nurturing and driving their regional marketing teams to deliver on high business targets while maintaining high brand standards and positively contributing to the IHC brand reputation. They will be responsible for the end to end process of all IHC frontline marketing activities including market research, marketing campaigns, lead and tour generation for call centres, and customer communications.

PRINCIPAL RESPONSIBILITIES: (Include but not limited to :)

Main Responsibilities

  • Identify, develop and implement new business opportunities and strategies for each Asia region to ensure business targets are met for both marketing campaigns and strategic marketing partnerships.
  • Develop and maintain an active pipeline of marketing activities for short term, mid-term and long term growth.
  • Build and enhance customer relationships through joint business plans, understanding customer business drivers, foreseeing future needs and providing win/win solutions, both with internal and external partners.
  • Monitor and manage the financial performance of area of responsibility.

Technical:

  • Develop tailor-made and innovative corporate strategies and tactics for identifying, cultivating, soliciting and stewarding a portfolio of corporate partners.
  • Identify, recommend and develop strategies in conjunction with key stakeholders to continuously improve performance in lead generation, tour conversion and new owner conversion.
  • Identify and address potential problems likely to negatively impact market perception of company
  • Establish internal and external customer satisfaction methodology and measurement against benchmark
  • Establish methodology and reporting against KPI’s
  • Utilize information and market insight to develop marketing campaign strategies that will achieve and improve the efficiency, effectiveness and profitability; utilize a variety of marketing channels, targeting audience types with likeliness to convert.
  • Initiate and analyze research initiatives on customer demographics, psychographics and purchasing behavior to identify and forecast emerging opportunities
  • Establish ongoing procedures to collect and review quantitative and qualitative information needed to anticipate, or make decisions on, market behavior. To continually monitor, review and adapt marketing campaigns to ensure all marketing spend is optimized with a high ROI.
  • Develop and maintain management information system, business intelligence and CRM functionality to improve the accuracy and completeness of information to support business objectives
  • Identifying new and maintain marketing lead sources to support the call centres.
  • Attend industry functions as necessary, and provide feedback and information on market trends

Innovation & Project Coordination:

  • Display innovation through inspiring, creating and improving processes and products. 

Leadership:

  • Display leadership values by ensuring effective communication and respecting your peers and managers.  Support others within the team and empower each other wherever possible. 
  • Show integrity in all aspects of the position by doing the right thing, taking responsibility and delivering on the promise. 
  • Collaborate with various teams both internal and external to ensure the wider business objectives are met, including brand awareness and reputation, new owner growth and customer satisfaction.
  • Work closely with the marketing teams to provide direction, guidance and support to meet regional targets. Motivate and lead the team with enthusiasm and creative solutions.
  • Work collaboratively with peers to achieve cohesion between departments with high standard of communication.
  • Identify and develop talent pool to ensure bench strength and succession, while overseeing professional development of each team member.
  • Communicate and monitor team performance against targets.
  • Ensure the team is compliant with legislation, professional behavior and business ethics.
  • Display a Count On Me! service to all internal and external parties. 
  • Adhere to all policies and procedures relating to Workplace Health and Safety ensuring the safety of yourself and all other people who may be effected by your conduct in the workplace.

KEY POSITION CRITERIA:

  • A minimum of 5 years marketing related experience with proven expertise in marketing strategy and corporate partnerships management. Must include tertiary qualifications with a minimum graduate or post-graduate qualifications in business related discipline.
  • Technical/Professional Knowledge and Skills – High level of technical and professional skill and knowledge in marketing programs, strategy, campaigns and research; keeps up with current developments and trends in areas of expertise; ability to develop strategies and programs for achievement of results; thorough understanding of the timeshare and holiday ownership business in the Asia region.
  • Experience using a variety of Marketing platforms including Facebook Business Manager, Google Ads, basic website html coding, design programs (Adobe / Canva), and Microsoft programs (Word, Excel, Powerpoint). Added bonus if experience using Salesforce or Merlin CRM.  
  • Building Strategic Working Relationships – Developing and using collaborative relationships to facilitate the accomplishment of work goals.
  • Building a Successful  Team – Builds a successful team using appropriate style and flexible methods to create a cohesive and results driven team.
  • Aligning Performance for Success – Focuses and guides others in accomplishing work objectives.
  • Decision Making – Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
  • Excellent interpersonal skills, including persuasive abilities, effective listening, diplomacy and tact, team-playing with demonstrated success in dealing with corporates.
  • Mature, charismatic personality possessing the style, stature, leadership and diplomacy required to work effectively with senior staff and volunteers.
  • Excellent organizational and communication skills with superb attention to detail.
  • Ability to travel inter/ intra state and internationally when required.


 

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-33593

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