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Digital Analytics Manager (Remote)

Digital Analytics Manager (Remote)

  • Central Location, Orlando, Florida, United States, 32821
  • Digital Marketing
  • Full Time
  • Travel + Leisure Co.

Put the World on Vacation

At Travel + Leisure Co. our mission is simple: to put the world on vacation. We turn vacation inspiration into exceptional travel experiences through nearly 20 of the world’s leading travel brands under Wyndham Destinations, Panorama, and Travel + Leisure Co. Together we’re shaping the future of the travel industry by creating new possibilities for vacationers. That’s part of what makes our work fun and interesting. Every day is a chance to learn something new and influence the global business. 

The Manager, CRM Analytics will lead a key team in supporting data-driven decision making across our marketing and web product teams. This role will partner with stakeholders to define measurement strategies, develop reporting & provide recommendations to continually enhance business performance. In addition, this role will create a team culture of testing by hypothesizing, implementing, measuring cross-channel testing and personalization strategies. The ideal candidate enjoys working collaboratively with stakeholders to leverage a modern data stack to turn large datasets into outcomes.  

Responsibilities include, but are not limited to:  

  • Develop and maintain data models and reporting using Snowflake, Power BI and Databricks. 
  • Perform ad hoc analyses of both marketing and web performance using Snowflake. 
  • Partner with stakeholders to develop and implement a cross-channel testing roadmap. 
  • Lead the imitative to use of predictive models in web and marketing.
  • Educate stakeholders on advanced analytics techniques to foster new ideas. 
  • Lead, mentor and manage a team of high performing analyst(s)

Requirements and Qualifications  

  Education  

  • Bachelor’s Degree in quantitative fields  

Knowledge and skills   

  • Excellent communication and presentation skills 
  • Strong ability to lead and mentor
  • Experience with modeling techniques 
  • Ability to manage tight deadlines and constant workstream across a team
  • Familiarity with media/ad effectiveness measurement, techniques, tools and vendors 
  • Strong data background in marketing and web analytics contexts 
  • Strong background in A/B and Multivariate testing 
  • Experience with predictive and prescriptive analytics
  • Ability to present complex topics in a simple an intuitive manner.

  

  Technical Skills  

  • Strong coding ability – SQL, R or Python 
  • Proficient with data visualization platforms- Power BI, Tableau, etc 
  • Experience working with Cloud ETL tooling - FiveTran, Stitch, Conversionomics etc. 
  • Experience working with web and marketing technologies including Digital Analytics, Tag Management, Ad Platforms, ESPs & CDPs.
  • Proficient with ML Ops tools - Databricks etc. 

Job experience   

  • 5+ years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects 
  • 5+ years’ hands on experience mining large datasets in the context of marketing and/or web engagement. 
  • 5+ years’ experience implementing cross-channel testing and/or personalization strategies 

A Place for Everyone

Hospitality is at the heart of all we do at Travel + Leisure Co., including how we treat each member of our growing community. Here, you’ll find a team that’s inclusive, values diversity, and is built on a foundational respect for people from all over the world.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to mycareer@wyn.com, including the title and the location of the position for which you are applying.

Job Requisition: R-49121

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