Central Location, Orlando, Florida, United States, 32821
Brand Management - General
We Put the World on Vacation
At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our membership travel and vacation exchange brands, including RCI, 7Across and Travel + Leisure GO, are shaping the future of the travel industry by creating new possibilities for travelers. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
The Editorial Manager is an enterprising creative principal who has phenomenal vision and a knack for brand storytelling. This person is the leader of our customer editorial channels, which reaches an audience of about 2M+ members globally. In this role, you’ll map and articulate a content vision that elevates our brand messaging and creative production ─ leading storytellers, content strategists, and wordsmiths within the in-house agency team and extended network of freelance copywriters of one of the world’s largest and most respected travel brands.
In addition to managing individual contributors, you’ll work lock-step with designers, brand management, digital marketing, social media, publicity, and other key internal stakeholders to help build a culture of engaging, effective, and memorable storytelling that propels the equity of our nearly 20 brands. The Content Editorial Manager will also help shape full-scale integrated content marketing plans that leverage audience insights and narrative strategies. You’re highly versed when problem-solving for both digital and traditional customer channels.
To be successful in this role, the Content Editorial Manager must be a natural storyteller, confident decision-maker, digital-savvy pro, thoughtful collaborator, and detailed organizer. Reporting to the Publishing Director, this creative lead ensures the execution of infusing branded storytelling into our entire customer journey.
Drives the execution of telling our brand stories through multiple integrated channels including email, web, social media, video and other customer-focused deliverables for our nearly 20 global brands
Safeguards the integrity of our various global brands throughout our editorial executions in a way that maintains each one’s distinct story and verbal identity in our websites, blogs, video series and other digital platforms.
Identifies brand publishing themes and topics for our award-winning Destinations magazine and RCI Magazine ─ reaching 2M+ customers ─ as well as customer directories and sales collateral
Engages key digital and other business stakeholders to guarantee that collaboration is taking place around key customer initiatives
Leverages customer data and analytics to inform story ideas and themes.
Maps and delivers integrated content plans for programs, products, and new resorts/affiliations/acquisitions
Develops brand communication plans and editorial calendars that include tactics and timelines for our various customer touch points, making sure these are consistent with our global brands’ voice and tone
Communicates with brand management and other channel leaders about content development by sharing schedules as needed
Leverage customer data and analytics to inform editorial calendar and focus areas
Influences and inspires Creative + Content teams
Manages team of internal associates, contractors, and freelancers in being responsible for setting the editorial agenda of Travel + Leisure Co. ─ working closely with the Publishing Director and Vice President of Brand Strategy
Motivates other studio members in a way that fosters innovative storytelling and keeps the evolving and expanding digital space top of mind
What You'll Bring:
BA in Content Marketing, Journalism, or Communications
Expert knowledge and understanding of content execution within publishing, web, digital and traditional print.
Expert knowledge of brand storytelling and architecture as well as integrated content marketing.
Understanding of branding practices and structure.
Organizational skills that include ability to confidently and gracefully prioritize multiple projects under time constraints. This includes the ability to self-manage time and meet expected deadlines within the hours allocated.
Expert knowledge of editorial space, digital publishing, Associated Press style, social media strategies, and integrated marketing.
Experience in Adobe Creative Suite, Apple Programs, Microsoft Office Suite.
Experience in the implementation of brand architecture including voice and tone as well as website publishing, UX, QA, SEO, and metadata.
7+ years leadership experience in media, publishing, brand, creative agency, or an in-house agency.
Knowledge of marketing, all forms of advertising, and digital experiences.
Ability to travel up to 10% for various video shoots and other travel industry needs.
How You'll Be Rewarded:
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
- Flexible spending accounts
- Life and accident coverage
- Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program
- Employee Assistance Program
- Pet Insurance
Where Memories Start with You
Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.